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I believe that River Forest is most like Winnetka. Just like Winnetka, River Forest has only one zipcode and a population under 20,000, which shows the exclusiveness of the area. According to Nielsen, the advertising interests in both areas are almost identical because there is only a $3000 difference in consumer spending per household. The majority of households in the two areas are occupied by white married couples with children. There is minimal racial diversity in either areas.